The College of Engineering at the University of Basra held a scientific seminar entitled “Digital Marketing Using Artificial Intelligence Technologies.” Organized by the college’s Women’s Affairs Unit, the seminar was part of its activities aimed at enhancing awareness and keeping pace with modern technological developments.

The seminar was presented by Engineer Hussam Al-Qatrani, who reviewed the most prominent concepts of digital marketing, mechanisms for employing artificial intelligence technologies in analyzing consumer behavior, content creation, and managing advertising campaigns more efficiently, as well as the role of intelligent algorithms in improving strategies for reaching the target audience.

The seminar included interactive discussions with attendees about the importance of acquiring digital skills in the job market and the necessity of utilizing artificial intelligence tools in developing projects and entrepreneurial ventures.

This event is part of the College of Engineering’s efforts to support scientific and cultural activities that contribute to developing students’ capabilities and enhancing their skills in line with the requirements of the digital age.